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Learn About BlueLine

The BlueLine Difference

Heart of an Independent

BlueLine Rental fosters the heart of an independent – this is not just about our customers, but about our employees too. Every member of our 2,000 strong, coast-to-coast team is empowered to make local level decisions that support individual customer success.

We put a premium on spending time with customers so we encourage every member of the BlueLine Rental team to get away from their desks and out meeting customers, face to face. Whatever the size of your jobsite, our independently-minded BlueLine members are your business partners.

The ‘BlueLine Way’ means listening more than talking and building long-lasting relationships

Asterios Satrazemis, CEO BlueLine Rental

BlueLine partners with the most trusted equipment manufacturers in the industry to enhance the expertise of our service team, and empower our sales representatives to solve problems. We champion less red tape for everyone, so that we can start helping you, faster.

BlueLine Rental Believes in Zero. That is our commitment: that every customer and employee should live every day with zero safety incidents occurring.  We’ve introduced a series of workplace safety initiatives that aim to eliminate workplace accidents by educating our staff and customers.

Every BlueLine Rental branch holds weekly safety meetings and customers can schedule convenient training and certification. We can also supply the appropriate protective gear. We keep things safe so we can all go home safe every night.

$1.5B Equipment Fleet

115+ Locations in North America

24/7 Customer Support

The BlueLine Rental Mission

Blueline shortens the distance between receiving fast, safe, reliable rental equipment and, completing the job.

No matter the size of your job, we treat you as a business partner. We work to understand your unique challenges and then provide the best equipment solutions for the task at hand. Every customer has direct access to a sales representative and our Field Support Center agents are on standby to support you. You can always reach us 24- hours a day at 866.610.BLUE, through our website or our new mobile app.

Our BlueLine Values


Fast. Safe. Reliable.

BlueLine Rental is built upon the pillars of fast, safe and reliable – that is our commitment to our customers and our employees. We put a premium on fast responses and safety is at the core of everything we do. Reliability is not just about our equipment, but the promises we make.

Committed to safety

BlueLine believes in zero. That means with proper attention to safety every customer and employee can work in an environment where zero safety incidents occur. We drive this focus by holding weekly safety meetings at every location and providing anyone who enters a BlueLine location with proper personal protection equipment.

One of the youngest fleets

Every day we deliver construction equipment solutions to customers across North America. Our diverse fleet ranges from aerial and material handling to earthmoving and compaction – and everything in between. Browse our online catalog. Our partnerships with leading equipment manufacturers mean when you rent from BlueLine, you are best equipped for the job at hand.

Safety First

We operate a ‘Believe in Zero’ safety policy which means we are diligently working to reduce workplace accidents, to zero. Our safety program provides weekly training for staff, and our customers can also book equipment safety training with us. We also display prominent safety information in every branch and can provide appropriate protective gear. Effective safety practices protect you, and your business, so you can keep working to deliver construction excellence.

Safety training is offered online, onsite, or at select BlueLine Rental locations.


  • Train the Trainer Course & Instructor Lead Operator Course
  • Aerial Work Platforms | Scissor Lifts and Boom Lifts
  • Industrial Warehouse Forklifts
  • Variable Reach Forklifts

BlueLine Rental Safety Training meets all applicable OSHA and ANSI requirements.

Schedule Safety Training
or call us on 866.610.BLUE
The New BlueLine Rental App
Your complete construction rental partner

In-app account management, credit applications and invoice payment.

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